The Macallan Group | How online review’s impact a medical practice
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How online review’s impact a medical practice

If you haven’t noticed things have changed! The patient that once came from another physician referral source is now a healthcare consumer, shopping around for the right doctor, practice and procedure, just the way they would shop around for a car or new pair of running shoes. If your online reputation is not impressive, chances are the consumer will choose another practice. Statistics show that 92% of internet users read online reviews, and 89% of people say that online reviews influence their purchasing decisions – this is true for healthcare and physicians too!

The difference between just 4 and 5 stars is critical to some patients looking to make an appointment.

Your online reputation is the first thing patients see when visiting your practice online. Studies show 80% of consumers trust an online review as much as the word of mouth recommendation that comes from their closest friends. When patients leave your office, they go online and share their experience with the digital world. If their experience wasn’t good – either with you, another provider or your front office staff – other potential patients are going to hear about it, and chances are a poor review will cost you patients.

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