Healthcare.
Our marketing programs expand brand awareness and increase patient and member volume for key specialties. Our experienced team includes strategists who understand how to plan and execute an integrated digital marketing strategy. We combine SEO, SEM, content marketing, display ads, and retargeting to generate engagement throughout the patient experience.
We incorporate data from multiple sources – web, social, search, SEM, CRM, and call centers – to track activity and report success. We evaluate the effectiveness of our marketing campaigns and modify in real-time which drives clear and measurable ROI.
Brand Marketing
«We expect everything we do to be innovative, insightful, and polished. No matter what channel, media or technology we use, We Create Work That Inspires.»
Marketing
Professional Services.
Professional service marketing has never been about creating immediate business transactions; It’s a long-term effort of building a reputation, demonstrating capabilities and showcasing credibility through opinions and thought leadership. Content marketing and promotion through social media is a common strategy when it comes to professional services digital marketing. We are finding that most professional service firms can say they have acquired new business through digital means, but digital still remains marginalized… or reduced to tactical interpretations such as ‘tweeting’… or viewed merely as an extension of ‘communications’. The Macallan Group is here to change that mentality for you.
Passionate About
Startups.
Whether you have just executed your go-to-market strategy or you just launched a startup and need help developing your brand strategy, you need help getting noticed. The Macallan Group understands that you are not just competing in your industry, you are competing with the millions of other brands messaging to consumers every day. On top of that, you’re bootstrapping, and don’t not have the funds to invest heavily into marketing. What’s an entrepreneur to do? Contact The Macallan Group…
Let’s Talk Brand Marketing Strategies
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