How to turn online leads into new patients
Once a patient finds your practice online and has made the decision to make an appointment, the hard part begins. You MUST make scheduling the appointment as quick and easy as possible. Many practices spend thousands of dollars to attract new visitors to their website or social pages to only find out those potential patients are not making it on the schedule.
The online healthcare consumer’s expectations includes instant engagement and/or immediate response. Also polite and engaged medical staff on the first call. In todays online environment if the phone is not answered they will simply call the next listing on Google. When a potential patient is left on hold for more then 2 minutes, they simply hang up and call the next provider.
Getting leads is easy, turning them into actual patients is the hard part.
Various tools are available for tracking and analyzing the success of all the marketing efforts you’re using to move requested appointments to actual appointments. It’s important to establish a CRM tool and call tracking system in order to know where your marketing dollar is best spent. Many of the tools have userfriendly dashboards that anyone can pull information from.