NJ Marketing, Design & Media Company – Video Production, Website Development, Branding, Design, Social Media Marketing, Search Engine Optimization, Email Marketing, and Dynamic Re-Targeting.

High Performance Marketing & Growth Solutions

Together we are achieving great things

Brand Development Growth Strategy Digital Strategy Creative Development Custom Technology Solutions

Redefine Healthcare

200% Revenue Growth YOY

11X On every dollar spent on marketing

In 2018 Dr. Eric Freeman had a vision to become the leader in New Jersey for in-network pain management services. At the time his practice had 3 pain management providers, 3 mid-level providers, and 2 locations. Dr. Freeman and his team approached The Macallan Group to bring his vision to life. Fast forward today, and his practice is now the largest multi-specialty Pain, Spine, & Joint medical group in the entire northeast. Through a complete rebrand, high performance marketing, technology upgrades and operational enhancements- Redefine Healthcare was born.

Patient Engagement Center Growth Strategy Digital Strategy Creative Development Workup Process Efficiency

Nevro

142 SCS Cases Performed in 2023

15+ Monthly New Patients Per Market

Our team partnered with Redefine Healthcare and Nevro, one of the world's leading spinal cord stimulation device companies, to create a high performance direct to consumer marketing program. The Macallan Group deployed a Patient Engagement Center team, responsible for booking new patient consults, and managing patients through the workup process required for a SCS procedure. Highly trained scheduling agents, and a custom technology solution, provided a white glove service to help patients suffering with neuropathy pain get access to neuromodulation therapy. Technology stacks were developed and implemented to automate lead nurturing, communications, and reminders making sure no patients slip through the cracks through the patient journey. By mid 2023, The Macallan Group Neuropathy Pain Program has grown to become a national program.

Growth Strategy Digital Strategy Website Design Creative Development Custom Technology Solutions Billboards

Rowe Plastic Surgery

35%+ Revenue Growth YOY

1200 procedures performed annually

In February 2017, Rowe Plastic Surgery (RPS), a Manhattan-based plastic surgery group with two providers and two locations, partnered with The Macallan Group to fuel its growth through an aggressive direct-to-consumer marketing campaign. The strategy began with video ads aired on social media and top TV networks, quickly driving qualified leads and new patients. By June 2019, RPS opened new offices in New Jersey and Long Island, and continued high-performing campaigns resulted in expanded operations and marketing budgets. The introduction of billboard advertising, paired with a memorable vanity phone number, further boosted awareness. Throughout 2020-2023, RPS scaled rapidly, hiring new surgeons, opening additional offices across the tri-state area and Palm Beach, FL, and surpassing 30% annual growth. The Macallan Group supported this expansion with digital marketing, TV ads, billboards, and a custom lead management system, leading to record-breaking patient numbers and procedures performed by 2023.

ABOUT US We believe every brand has the potential to be extraordinary, and our mission is to help our clients unlock that potential through strategic branding, creative design, effective marketing campaigns, and highly-converting websites. Our team of experts is made up of skilled marketers, creatives, designers, video producers and communication specialists who are passionate about helping our clients succeed. From concept to execution, we work closely with our clients to create customized solutions that meet their unique needs and goals. Whether you are looking to build a new brand or take your existing business to the next level, we have the expertise to get you there.

Who We Help

The Healthcare Executive Insight Podcast

Welcome to the Healthcare Executive Insights Podcast! Our mission is to deliver powerful stories and experiences from healthcare executives across the country, that represent many different healthcare organizations.

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Let's Talk

Adress

720 Monroe Street
Suite E516
Hoboken, NJ 07030
Phone

(800) 239-5572
E-Mail

info@themg.co

Together we are achieving great things

Who We Help

Let's Talk

720 Monroe StreetSuite E516Hoboken, NJ 07030

(800) 239-5572

info@themg.co

720 Monroe Street
Suite E516
Hoboken, NJ 07030