We combine high-performance DTC marketing, EHR-connected AI patient operations, and hands-on care coordination. Built for MedTech manufacturers, private practices, and PE-backed healthcare platforms.
Most agencies hand you a dashboard full of clicks and call it a win. Clicks don't pay your overhead. Scheduled, completed patients do. The leakage happens after the click, and most agencies don't see it happening.
High-performance DTC marketing demands creative that actually speaks to patients. You can't separate the two. Most agencies run generic campaigns with weak creative that misses the specific fears, motivations, and decision triggers driving healthcare consumers. We work differently in two foundational ways.
Five interconnected layers covering every stage of the patient journey, powered by creative, AI, or direct human engagement. Most agencies operate one layer. We own all five.
We deploy advanced AI tools that eliminate every point of friction between patient intent and completed care. This isn't a feature set. It's the operational foundation of every client engagement.
Our operational stack connects natively to your EHR. Scheduling, intake, insurance verification, patient tracking, and care coordination all flow straight into your system of record. For MedTech manufacturers, every patient identified through your DTC campaigns enters a fully managed pathway from the first touchpoint. While competitors route inquiries to voicemail, our AI agents capture the patient, verify coverage, and book the appointment in under 60 seconds.
We will never open a client conversation with impressions, reach, or click-through rate. Those numbers are theater. The numbers we hold ourselves to are the ones that move EBITDA.
| What Agencies Report | What We Report |
|---|---|
| Impressions & Reach | New Patients Scheduled / Month |
| Click-Through Rate | Cost Per Scheduled Patient |
| "Leads" Generated | Actual Show Rate % |
| Traffic Volume | Consult-to-Procedure Rate |
| Social Engagement | Insurance Verification Speed |
| Keyword Rankings | Treatment Plan Completion Rate |
| Estimated Ad ROI | Patient Acq. Cost vs. Case Value |
We measure success the same way our clients do — by the patients treated and the outcomes achieved. Here's what that looks like in practice.
Redefine Healthcare operates across multiple New Jersey locations serving patients with complex pain, orthopedic, and spine conditions. With high patient acquisition costs and a fragmented funnel, they needed a partner who could own the full patient journey — from first click to scheduled procedure — at scale across all locations.
TMG deployed a full-funnel growth system: DTC campaigns built around condition-specific patient profiles, EHR-connected scheduling, AI-driven intake and insurance verification, and post-visit care coordination to protect treatment plan completion rates across every location.
Nevro, maker of the HFX spinal cord stimulation platform for chronic pain, needed to build a high-performance DTC patient awareness and lead generation engine that could navigate the regulatory complexity of a Class III medical device — while connecting patient inquiries directly to implanting physicians through an EHR-connected referral pathway.
TMG built condition-specific DTC campaigns targeting chronic pain patients at the moment of highest intent. AI-driven intake and EHR-connected scheduling routed qualified patients directly to Nevro-trained implanting physicians, creating a fully managed, measurable journey from first click to completed procedure.
Rowe Plastic Surgery needed to cut through an intensely competitive aesthetic market with premium creative that matched the caliber of their practice — while ensuring every patient inquiry was captured, nurtured, and converted into a booked consultation without leakage at any stage of the funnel.
TMG deployed aesthetic creative across Google and Meta, paired with AI SMS agents that responded to every inquiry in under 60 seconds, intelligent mid-funnel nurturing, and scheduling tools that converted interest into booked consultations around the clock. Show rate and consult-to-procedure conversion both held.
From MedTech manufacturers launching next-generation devices to PE-backed practice groups scaling across markets — we go deep in one industry. Regulatory nuance, patient psychology, HIPAA-compliant tracking, EHR integrations, payer dynamics — we live in this world every day.
You focus on delivering outstanding care to your community. We handle the rest: DTC creative, performance media, AI-powered operations, and care coordination.